Field guide · When to automate

When are you ready for an automated tool?

Stages 0–4. Must-pass prerequisites. A warning block when you should wait — not a lead form.

Automate the typing after you can explain the strategy. Do not buy a strategy from a black box because you are tired of typing.

S0

Manual / gut

Owner or GM prices from competitor screenshots and experience. Ready for visibility (shop + simple reports), not unattended push.

S1

Spreadsheet RM

On-books, LY pace, and a rate sheet live in Excel; someone owns a weekly ritual. Ready for rate shopping + alerts; maybe coaching/analytics. Not ready for unattended push until data hygiene exists.

S2

Rules with a human in the loop

Written posture (when to match, when to hold, utilization bands, LOR policy); brand CRS path understood. Ready for assisted automation (recommend or approve-then-push). Gate: can you state guardrails in writing?

S3

Supervised automation

Two-way integration live; audit trail; kill switch tested; exceptions reviewed daily; humans still own events and brand posture. Ready for scheduled pushes with oversight. Gate: integration failure plan; who gets the alert?

S4

Automation by exception

Most repricing is machine; humans govern strategy and shocks; forecast/fleet inputs trusted enough to act on. Ready for optimizer-class tools and tighter cycles. Gate: you measure RPD/RPU/util/LOR mix, not only “rates updated.”

Hard prerequisites

Clean fleet and reservation data into the tool
Named owner of pricing
Written posture: share vs rate, floors, brand constraints
Write-back path if the goal is execution (otherwise buy decision support and call it that)
Time to review exceptions

Wait if

Nobody can explain last week’s rate changes

Brand forbids or heavily gates third-party loads

Utilization definition is unknown

Buying to replace a missing RM process rather than scale one

Vendor demo is only lift % with no peer in your geography or fleet size

Field guide · When to automate

When are you ready for an automated tool?

Stages 0–4. Must-pass prerequisites. A warning block when you should wait — not a lead form.

Automate the typing after you can explain the strategy. Do not buy a strategy from a black box because you are tired of typing.

S0

Manual / gut

Owner or GM prices from competitor screenshots and experience. Ready for visibility (shop + simple reports), not unattended push.

S1

Spreadsheet RM

On-books, LY pace, and a rate sheet live in Excel; someone owns a weekly ritual. Ready for rate shopping + alerts; maybe coaching/analytics. Not ready for unattended push until data hygiene exists.

S2

Rules with a human in the loop

Written posture (when to match, when to hold, utilization bands, LOR policy); brand CRS path understood. Ready for assisted automation (recommend or approve-then-push). Gate: can you state guardrails in writing?

S3

Supervised automation

Two-way integration live; audit trail; kill switch tested; exceptions reviewed daily; humans still own events and brand posture. Ready for scheduled pushes with oversight. Gate: integration failure plan; who gets the alert?

S4

Automation by exception

Most repricing is machine; humans govern strategy and shocks; forecast/fleet inputs trusted enough to act on. Ready for optimizer-class tools and tighter cycles. Gate: you measure RPD/RPU/util/LOR mix, not only “rates updated.”

Hard prerequisites

Clean fleet and reservation data into the tool
Named owner of pricing
Written posture: share vs rate, floors, brand constraints
Write-back path if the goal is execution (otherwise buy decision support and call it that)
Time to review exceptions

Wait if

Nobody can explain last week’s rate changes

Brand forbids or heavily gates third-party loads

Utilization definition is unknown

Buying to replace a missing RM process rather than scale one

Vendor demo is only lift % with no peer in your geography or fleet size

Field guide · When to automate

When are you ready for an automated tool?

Stages 0–4. Must-pass prerequisites. A warning block when you should wait — not a lead form.

Automate the typing after you can explain the strategy. Do not buy a strategy from a black box because you are tired of typing.

S0

Manual / gut

Owner or GM prices from competitor screenshots and experience. Ready for visibility (shop + simple reports), not unattended push.

S1

Spreadsheet RM

On-books, LY pace, and a rate sheet live in Excel; someone owns a weekly ritual. Ready for rate shopping + alerts; maybe coaching/analytics. Not ready for unattended push until data hygiene exists.

S2

Rules with a human in the loop

Written posture (when to match, when to hold, utilization bands, LOR policy); brand CRS path understood. Ready for assisted automation (recommend or approve-then-push). Gate: can you state guardrails in writing?

S3

Supervised automation

Two-way integration live; audit trail; kill switch tested; exceptions reviewed daily; humans still own events and brand posture. Ready for scheduled pushes with oversight. Gate: integration failure plan; who gets the alert?

S4

Automation by exception

Most repricing is machine; humans govern strategy and shocks; forecast/fleet inputs trusted enough to act on. Ready for optimizer-class tools and tighter cycles. Gate: you measure RPD/RPU/util/LOR mix, not only “rates updated.”

Hard prerequisites

Clean fleet and reservation data into the tool
Named owner of pricing
Written posture: share vs rate, floors, brand constraints
Write-back path if the goal is execution (otherwise buy decision support and call it that)
Time to review exceptions

Wait if

  • Nobody can explain last week’s rate changes
  • Brand forbids or heavily gates third-party loads
  • Utilization definition is unknown
  • Buying to replace a missing RM process rather than scale one
  • Vendor demo is only lift % with no peer in your geography or fleet size