Field guide · When to automate
When are you ready for an automated tool?
Stages 0–4. Must-pass prerequisites. A warning block when you should wait — not a lead form.
Automate the typing after you can explain the strategy. Do not buy a strategy from a black box because you are tired of typing.
S0
Manual / gut
Owner or GM prices from competitor screenshots and experience. Ready for visibility (shop + simple reports), not unattended push.
S1
Spreadsheet RM
On-books, LY pace, and a rate sheet live in Excel; someone owns a weekly ritual. Ready for rate shopping + alerts; maybe coaching/analytics. Not ready for unattended push until data hygiene exists.
S2
Rules with a human in the loop
Written posture (when to match, when to hold, utilization bands, LOR policy); brand CRS path understood. Ready for assisted automation (recommend or approve-then-push). Gate: can you state guardrails in writing?
S3
Supervised automation
Two-way integration live; audit trail; kill switch tested; exceptions reviewed daily; humans still own events and brand posture. Ready for scheduled pushes with oversight. Gate: integration failure plan; who gets the alert?
S4
Automation by exception
Most repricing is machine; humans govern strategy and shocks; forecast/fleet inputs trusted enough to act on. Ready for optimizer-class tools and tighter cycles. Gate: you measure RPD/RPU/util/LOR mix, not only “rates updated.”
Hard prerequisites
Wait if
Nobody can explain last week’s rate changes
Brand forbids or heavily gates third-party loads
Utilization definition is unknown
Buying to replace a missing RM process rather than scale one
Vendor demo is only lift % with no peer in your geography or fleet size
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